Apr 12, 2022
In Welcome to the Forum
It is clear that Google has become fully involved in the battle to make it easier for users to read, almost forcing content marketers to devise new ways to reach readers. With this I do not mean that Google is a Little Sister of Charity, far from it, but that it knows perfectly well that the easier to read the results it provides, the greater and better the fruits it obtains in return. Still don't see where I want to go? Don't worry, I'll give you more details. Do you want to improve your SEO positioning and also your Inbound Marketing strategy ? Click here and download our free ebook Tips and tools to optimize readability in content marketing When Google offers a result to a search carried out by a user, it intends that said user obtains not only an answer to what he is looking for, but also that he does it in the best possible way and this implies that he understands what he is reading . And not only this, it also comes into play that the reading is not heavy so that you do not decide to leave early. The example that supports the commitment to offer the best answers can be found in the new formats of the SERP and that are totally focused on offering the user fast-consuming content via solutions or information. In turn, the individual email list clearest example that shows the importance of easy-to-consume content is found in the new readability measures that are being imposed when it comes to content marketing. If you want more information and take note of some tips on readability and text comprehension, I recommend you take a look at this post I wrote . If you are looking to learn more about new SERP formats such as featured snippets, I refer you to the study recently published by SEMrush on the subject and Fernando Maciá's analysis of the data collected . As I have already anticipated in the title, in this post I am going to focus on analyzing how we can optimize the readability of a text when we do content marketing. Let's start at the beginning! What is the readability of a content? Legibility is defined as the quality of what is readable, which, said in a more understandable way, refers to the ease or difficulty of reading something. It is a fact that advances in natural language processing and artificial intelligence are becoming greater and more refined, and a direct consequence of this is that, today, the readability of a text has become something totally measurable and quantifiable. Moreover, specifically, the professionals in charge of carrying out content marketing actions are immersed in a job transformation that leads them to ensure that they are capable of creating texts that are fully aligned with the readability metrics that are considered most effective.