When defining the priority of your own content category email list distribution channels, don’t just look at the number of readings. This is a complex dimension to judge, such as investment effort, user accuracy, content life cycle, good diversion, fan interaction, user precipitation equal dimension. I am attaching a form here, you can rationally judge whether a channel is suitable for you during the test. Many people have heard of some incidents that have become popular on Douyin, and they are eager to move about Douyin, so you can try to fill out this form to see if you category email list understand the characteristics of this channel.
And after knowing its flaws and difficulties, if you are still category email list willing to try, you can start. Don't just see the good side of it. In particular, the channel of Douyin is quite special. It is not like I wrote an article on the official account. It can distribute 10 channels. It has its own characteristics and needs to customize the content for this channel. The investment is relatively large. I once worked as a content operations consultant for an internet travel company, and after testing, our distribution channel priorities were: Level A: Mafengwo & WeChat Ecosystem category email list Class B: Fliggy & Ctrip Grade C: Weibo & Douyin The WeChat ecosystem in category.
A refers to personal WeChat accounts, official accounts, and WeChat category email list groups. These three are integrated and must be used together to offset the disadvantages of poor fan interaction, closure, and low open rates on official accounts. Then why do we give up the amount of reading that is not bad, and touch some headlines today? It is because it is too difficult to divert traffic to the private domain traffic pool. Travel is not a fast-moving consumer product, you can directly place an order on Toutiao for purchase. This also reflects the different starting points category email list for new media and content operations.