Your Content Zig and Zag Ready With Your Buyers? Published: 2020-12-22 Editor's note: Figuring out your buyers remains an ongoing challenge. Job Function Email List That's why we think this is a good reminder time to Job Function Email List spur new thinking by bringing this piece back on a true buyer's journey . Wouldn't it be great if your prospects followed your neatly designed sales funnel or smartly outlined buying path?
But honestly, you know they don't (even if your content marketing strategy assumes they do). “Buyers are in control. And they don't go from step one to Job Function Email List step two to step three in a process you would define as fairly linear,” Anna Talerico, co-founder of ion interactive, said in her Content TECH presentation. Job Function Email List They were jumping up and down. They explore.
They are comparing. Job Function Email List They do self-education in their own way within their own time frame. " Shoppers do self-education in their own way within their own time frame, says annatalerico. Job Function Email List Click To Tweet More than 70% of shoppers do more than half of their research online before making an offline purchase, according to research from Forrester that Anna shared Image source.