Display Ads Display Ads are part of the advertising program broadcast on the site or in their Display network (LinkedIn, SlideShare, LinkedIn Publisher Network, Advertising Exchanges). These advertisements increase the visibility and awareness of your business around the world. They appear on the right (paved format, skyscrapper), at the top (textlink) or at the bottom (leaderboard) of the page. As with dynamic ads, you must contact LinkedIn to launch your campaign. Display Ads LinkedIn Ads How to generate qualified leads with LinkedIn Ads? Use targeting options As explained earlier.
LinkedIn Ads offers many targeting options. Your target will not be qualified if you have not optimized the targeting options beforehand. So be sure to define the audience fax list you want to reach. To do this, analyze the statistics you have and use the LinkedIn database. Identify the influencers and people with the most decision-making power in the activities that interest you. It is important not to target an audience that is neither too large nor too small to optimize your campaign and obtain the expected results. LinkedIn Ads shows you an estimated audience size as you activate targeting options.
Additionally, he recommends an audience of 300,000 members for a Sponsored Content campaign, between 60,000 and 400,000 members for Text Ads, and an audience of 100,000 members for InMails. Study your statistics Use LinkedIn statistics Thanks to your Company page, you collect useful data on your publications, your followers and the people who visited your page. The statistics also bring you future trends thanks to key indicators. The News section provides you with statistics on the reach and interactions of published news. The Followers section allows you to identify the members of your page (How many are they?; Who are they.